Travel Guide Rio for Partiers | GPS

PROJECT: In an unprecedented partnership with Garmin Brazil and the publisher Solcat toGuide developed the first Tour Guide of Rio de Janeiro for Garmin navigation devices. The project consisted in geocoding and organization the points of interest listed in the guide Rio for Partiers available in paper version. This action opened new commercial channels for that title. Now, Rio for Partiers is also available to purchase via a download on toGuide.pt. and toGuide.com.br.

ACTIONS: Brochure graphic design to include on new Garmin PnD´s, press release to communicate the action of the guide available for download. toGuide back office configuration for tracking sales, automatic installation on Garmin and payments online. Through this action, toGuide made available to the whole Brazilian Garmin market the first of a series of guides planned to be launched during 2012 in Brazil.

Garmin Travel Guides are more than just a tailored collection of POI´s. In addition to the points of interest organized by theme, theese guides can have other features like multilingual audio description triggered by GPS, predefined itineraries, photograph the site and multi-lingual text. To learn more about the applications of the tourist guides for Garmin please visit the link: Audio Guide toGuide Xperience.

CLIENT: SolCat Publisher

LOCATION: Rio de Janeiro, Brazil