PROJECT: LX Tram Tour is the most recent touristic product by Carristur. It was created in partnership with toGuide, who developed an Audio Guide solution specific to this effect, through which it presents the main points of interest of Lisbon's tourist route and history. LX Tram Tour aims to give tourists and inquisitive people more information about Lisbon through informative, factual and fun audio descriptions from the entertainment point of view. At the same time, the client is free to observe, photograph, comment or simply admire the Portuguese capital. Everything you need to know on board one of the oldest and most typical transports in the city, where ambiance was not forgotten during the renovation of the trams and the implementation of this new service.
ACTIONS: The solution was created from the ground up by toGuide, with the design, edition and voice over of an innovative script that describes the best Lisbon has to offer. This multilingual solution is available in three languages: Portuguese, English and French. The launch of new languages is planned during the second phase of the project.
The sound system was also under the responsibility of toGuide, who designed its implementation and installed it according to the characteristic and unique ambiance of Portuguese trams. One of the greatest challenges of the project was precisely how to obtain this harmony between technological innovation and a secular environment, a result achieved through experienced hands and thorough adjustment work.
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